Our task: Make Gen Z think Burger King is cool for Halloween.
Our solution: Help them open the gates to the underworld.
And we’re Young Ones One Show Finalists.
Our solution: Help them open the gates to the underworld.
And we’re Young Ones One Show Finalists.
CW: MK Holladay, Lexi Warren, and Sydney Pellegrini
AD: Emeline Earman, Lauren Bellamy, Hannah Taylor
Film: Sam Gay
Burger King
BK from the Dead™
AD: Emeline Earman, Lauren Bellamy, Hannah Taylor
Film: Sam Gay
Burger King
BK from the Dead™
Here’s the case study
(if you hate case studies, keep scrolling)
We’ll start by teasing on TV and Social
Email me for the password (or just to talk, whatever): mkholladay@crimson.ua.eduOn Social, people can play to summon the dead
Instagram will have an interactive Ouiopper board. You can ask a question, get an answer, and recieve a Summoning Slip to bring your favorites back from the dead.
People can tweet at BK with #BKfromthedead to get a fortune and a Summoning Slip.
The packaging will be very, very spooky
Finally, on Halloween, we’ll hold in-store seances for the ultimate spook.
