This was the first idea executed by Fight Gunfire With Fire. Initially, the idea was to put a bulletproof vest on the Statue of Liberty. Then some legit advertising professionals stepped in and made it amazing. And we were shortlisted at Cannes. And we won a Clio. And we were a finalist for an Effie.
Interns: MK Holladay, Emeline Earman, and Mingyu Jo
We partnered with Change the Ref to get it off the ground.
Then, people started talking.