If ever there was a time to use Bob Dylan’s “The Times They Are a-Changin'” in a commercial, that time would be 2020. And if ever there were a brand that was a-changin’ with those times, it’d be Banner Health. They asked us to create a campaign to make people aware of their telehealth capabilities, and Emeline and I got to take on the print, digital, and OOH.
CWs: MK Holladay + Colin Frawley
ADs: Emeline Earman + Anna Siegel
CDs: Karen Goodman + Jeff Vermeersch