Problem: Boxed Water is perceived to be a trendy brand with no actual benefit.
Solution: We flipped the benefits on their heads to seem negative, making the brand more approachable and likable. And we won a Gold Addy.
Solution: We flipped the benefits on their heads to seem negative, making the brand more approachable and likable. And we won a Gold Addy.
CW/AD: MK Holladay
CW: Lexi Warren
Boxed Water
boxedwaterisbetter.com
CW: Lexi Warren
Boxed Water
boxedwaterisbetter.com
