This was the first idea executed by Fight Gunfire With Fire. Initially, the idea was to put a bulletproof vest on the Statue of Liberty. Then some legit advertising professionals stepped in and made it amazing. And we were shortlisted at Cannes. And we won a Clio. And we were a finalist for an Effie.
Interns: MK Holladay, Emeline Earman, and Mingyu Jo
We partnered with Change the Ref to get it off the ground.
![](https://freight.cargo.site/t/original/i/d3e7aef934471e223b107053ec1d988ad71e11231ed16bdb8215d1adebe84bfb/6cf7a9fd-b46a-47ad-a5fa-2f265c31fe0f_rw_1200.png)
Then, people started talking.
![](https://freight.cargo.site/t/original/i/74f61e79c4de76af6a468acd13b3d836b0b86a350ca79a14f554b626f98b94be/83b0e44e-8cc0-4052-a329-4ea8a34ae69e_rw_1200.png)
![](https://freight.cargo.site/t/original/i/a6d05cf56abec7e902af1ee719efdaac732305d89f4a6e7c8e0fccc4f3e43936/9c3e0f67-f7be-467c-a958-42f393fdcb0a_rw_1200.png)
![](https://freight.cargo.site/t/original/i/1c2cca50b7ade52c847706e24f9f1d4e3043a370fccb9106a099d2ae152c4502/5284f7ef-d7a6-41e6-a1ff-b10026ac783b_rw_600.png)
![](https://freight.cargo.site/t/original/i/69e1e3c3ec74f9de448e3e109894a174a5f5d7ea98ecd5ac437a18f98413c62f/fe451c9e-f6a6-4cc5-b6ee-621efe067737_rw_1200.png)
![](https://freight.cargo.site/t/original/i/d840821c06374afc437a58d7a3509c093fd73e532f55cd8de0d9e5f091eb63e9/998a298d-d64c-4057-b1ac-e738357a3f11_rw_600.png)
![](https://freight.cargo.site/t/original/i/d38d9fabd4f25c274a303dd7c4442392f3b833e9bfc5e692808b8aab1e8c5ace/feda7efa-5bb1-424b-b811-a4a9213133c4_rw_1200.png)
![](https://freight.cargo.site/t/original/i/ed371f5966e4bb554d610492abcb26c49e623b0731f6610da120c146dc848c08/f7939ddc-798e-4102-aff4-428d827ab5bc_rw_1200.png)
![](https://freight.cargo.site/t/original/i/8538896d681e2b84f92df5be32599efa5fd0975beb0a09bd94416e4b76934f3a/a2f51b55-3758-4dfa-9a43-14818061adaf_rw_1200.png)
![](https://freight.cargo.site/t/original/i/ef6f46fe028945727f92d6dd7367cb2420617eaa736b0c2d9ae1adc716d969ed/ffc3b168-d1be-4df8-b213-c8c632ac5683_rw_600.png)
![](https://freight.cargo.site/t/original/i/5b1361a3d57d42ac5bcbecbd964931de5ecbe557768d9a3bd3cd82f242ba2ac1/e875b97f-8bc9-48df-9ad8-2f3c27581f4a_rw_600.png)
![](https://freight.cargo.site/t/original/i/45a87dcede0a856211457f9f00ff081002c0fd5636d69dd938e0e80c60118d9b/Screen-Shot-2019-02-17-at-4.34.30-PM.png)
![](https://freight.cargo.site/t/original/i/b79f01456d78a4578a1bc9b40d2871252ac13c39e4616ec1c0f36f03baeb3c8a/0191aea3-a167-4a71-8103-48af5a27386d_rw_1200.png)
![](https://freight.cargo.site/t/original/i/cac105b9fc7228372bfe66b531ca85e116a65ec2fe1a92f3d53a02e8d096fc02/743c9bb9-5ef9-44f1-b2d3-40530a06340c_rw_600.png)