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The NBA Cup is back in Vegas, and everyone in the league is trying to get their hands on it. Join us for a bigger, badder, ball-ier Heist for the Emirates NBA Cup as some of the biggest players in the league make their play to steal it from the reigning champ.
CW/AD: MK Holladay + Emeline Earman
GCDs: Steve Horn + Mina Mikhael
Director: Paul Hunter




What happens when a gangster, a couple of NBA players, and a(it’s me, i’m the idiot) walk into the most disgusting hotel in Los Angeles? A heist, of course. We made this spot to introduce the first-ever NBA in season tournament. Also, my boss gave me three days of PTO for making Trae Young laugh 😎 (we have unlimited PTO)
CWs/AD: MK Holladay + Dee Hering + Jen Wang
GCDs: Steve Horn + Mina Mikhael
Director: Kariim Huu Do




This was the first idea executed by Fight Gunfire With Fire. Initially, the idea was to put a bulletproof vest on the Statue of Liberty. Then some legit advertising professionals stepped in and made it amazing. And we were shortlisted at Cannes. And we won a Clio. And we were a finalist for an Effie. 
Interns: MK Holladay, Emeline Earman, and Mingyu Jo
When the world went into quarantine, domestic violence rates skyrocketed. My partner, Emeline, and I began doing research to see if there was anything we could do to bring awareness to this issue. What we found, though, was even worse than we knew: in countries all across the world, violence against women is actually legalized. We came up with this campaign to bring awareness to these atrocities and 🤞hopefully help change these laws🤞. And we won a bronze lion, the One Show Sustainable Development pencil, and a silver pencil.
CW: MK Holladay
AD: Emeline Earman
ACDs: Pat Regan + Jess Bass
CDs: Rich Singer + Zack Menna
ECD: Chris Rowson




Alessia Russo is one of the baddest mf-ers in professional soccer. Leading up to her first ever World Cup, we decided to look back at her career and all of the “levels” she’s conquered to get to this moment. We created a video-game style film that goes from 8-bit to 32-bit all the way up to modern games to show this journey.
CW/AD: MK Holladay + Emeline Earman
GCDs: Aryan Aminzadeh + Castro Deroches
Animation: Picnic Studio