State Farm hosted the first ever NBA Playin Tournament, and they were looking for a way to hype it up on social and get people to tune in. We partnered with some cool up-and-coming musicians and had them recap the season in a Surprisingly Great way to catch veiwers up and get them to tune in.
CW/AD: MK Holladay + Emeline Earman
GCD: Matt Herr
Context: Paige Rollins
Agency: Translation