Here’s a fun lil fact for ya: in every single tiny little Tic Tac, there’s 100 layers of flavor. Can you believe that? Candy printing technology is crazyyyy. So for this campaign, we decided to bring some of those layers to life and take a journey through a Tic Tac. Each spot has it’s own song, and each layer was illustrated by a different artist. This was our first ever pitch, and we got to see it all the way through to production.

CW/AD: MK Holladay + Emeline Earman
GCD: Matt Herr + Emmeli Österdahl
Director: Raman Djafari